Great Possibilities For A Job In Product Management Of IT Industry

Great possibilities for a job in product management of the IT industry. In the modern era, product innovation and customer experience have become very important in the success of any business, due to which demand for product managers in companies has increased these days.

According to statistics, at present, thousands of product managers are needed in the country, especially in the IT industry.

If you go to job portals like Naukri.com, Shine, Indeed, LinkedIn, Monster, Glassdoor, then all the opportunities for product management will be visible.

Now you want to know what is product management? According to experts, under Product Management, it is taught to convert any idea into a product and to prepare its complete roadmap.

Talking of India, a few years ago there was no culture of product development, management, and marketing, but there have been significant changes in the field since the advent of product innovation startups like Joho, InMobi, Freshdesk, Jomato, Flipkart, Make My Trip.

According to experts, companies that have a team of strong product managers encourage technology innovation along with creating new business models.

Responsibility of Product Managers: The Product Manager is like the CEO of any product.

He takes all decisions related to the product i.e. from planning, strategy, designing, sales, marketing, operations, finance, customer success, delivery of the product.

By the way, the best product managers in this field are considered as those who understand the use of technology and its effects. These days, as the importance of data increases, the role of product managers has increased even more.

Basic Skills: Most of the time of a product manager is spent on making and assessing strategy. In this, he tries to find out what the customer feedback or feedback is about the product so that he can know his customers’ likes and dislikes better.

Accordingly, make the product better.

Educational Qualification: According to experts, students of any stream can make a career as a product manager, but it would be easy to establish yourself in the industry if you have an MBA with technology or a specialized degree in Product Management.

Today, many top Indian educational institutions are offering courses related to product management in addition to MBA, as recently IIM Indore has started a new course of post-graduate credit program in product management in association with Jigsaw Academy.

In this, students doing graduation or PG with 50 percent marks can enroll.

Prospects: According to NASSCOM, there are more than 3100 tech startups in the country at present, which is expected to reach 11,500 in the coming days and there will be great possibilities for a job in product management.

In such a situation, product managers will be in good demand in sectors like IT, ITES, e-commerce, retail, consumer goods, healthcare, travel, hospitality, banking, insurance, edutech, fintech.

Chandan Gupta, engineering manager at Expedia Group, who has special expertise in tech entrepreneurs and product management, also believes that there is a shortage of product managers in the country.

The atmosphere is a bit better now than it was five years ago. In the coming times, their demand is going to increase constantly.

Go on gaining experience: Engineering manager of Expedia Worldwide Engineering, Chandan Gupta said that in my career so far, I have seen students with a background other than technology become a successful product manager, but it takes time.

In such a situation, a fresher should get field experience for the first few years. These days there are plenty of opportunities for them in startups and great possibilities for a job in product management.

Think of moving to large companies only after working on profiles like Assistant or Associate Product Manager and taking exposure to other sectors related to the sector.