Boat Becomes Biggest Brand To Ship TWS Earphones In India

Boat becomes the biggest brand to ship TWS earphones in India, Realme and Noise make it to the top 3.

True Wireless Stereo (TWS) earphone shipments in India have witnessed year-on-year (YoY) growth in the third quarter of 2021, as per Counterpoint Research show.

The market has grown by 55 percent to a total of eight million units since Q3 2020.

According to Counterpoint, Boat has the maximum market share of 35.8 percent, followed by Realme and Noise with 8.1 and 7.7 percent market share.

As per the research, all the tech giants have got to see a huge amount of shipments due to the festive season.

According to Counterpoint’s latest report, India’s TWS market has seen a significant increase in shipments in Q3 2021, with shipment volumes approaching eight million units.

The researchers noted that “there was a greater emphasis on active noise cancellation (ANC) and gaming.”

As per research, Boat has captured 35.8 percent of the total TWS market in India. Boat’s success is tied to its integrated marketing strategy, new launches, and value-for-money offerings.

Many sale events like Amazon Great Freedom Sale, Amazon Prime Day Sale, and Boathead Days Sale. Boat Airdopes has been 131 best sellers and has crossed the one million milestones for units shipped.

Realme followed Boat and had an 8.1 percent market share and its second place was given by sales of Realme Buds Air 2 and Realme Buds Q2 Neo.

According to Counterpoint, the Chinese tech giant topped the price bracket of Rs 3,000 to Rs 4,999. It is followed by Noise with a market share of 7.7 percent.

According to Counterpoint, Noise’s growth from the fourth position to the third position is driven by the low-cost launch segment.

Apple took the fourth spot with a market share of 7.6 percent. Counterpoint lists several reasons for the growth of the US-based tech giant in India.

The Apple Days sale, back-to-school promotion scheme, and bundling of free AirPods with the iPhone 12 series helped it achieve 67 percent year-on-year growth.

Boult Audio took the fifth spot with a market share of 5.3 percent.

Counterpoint also mentioned some notable brands that have had a significant impact on the TWS market in India as well.

These include Dizo, Nothing, Truk, Oppo, OnePlus, and Samsung. Dizo was the fastest-growing new entrant in the market while at nothing podium in the premium TWS segment.

Samsung also boosted its shipments by bundling the Galaxy Buds 2 with the Galaxy Z Fold 3 and Galaxy Z Flip 3 smartphones for free.